Hitting the Bricks Protecting the LEGO Brick around the World

Hitting the Bricks Protecting the LEGO Brick around the World
Aldo Nicotra

ISBN 978-90-411-3343-4
Kluwer Law International BV, The Netherlands

According to the General Counsel of The LEGO Group, each and every year hundreds of actual or potential infringements of intellectual property rights or instances of unfair competition are examined. If imitation is the highest of all compliments, then LEGO has certainly had more than its fair share. Of the hundreds of annual episodes, the cases that ultimately get to court are a tiny percentage. To those unfamiliar with the history of the organization that has brought the famous LEGO product to generations of children, the regular engagement with the legal process may seem somewhat surprising or ‘over the top.